How come brand shoes at SSK are so cheap? SSK has a long-term agreement with an American company that supplies shoes to High Schools and Colleges. With every “distribution round” shoes are returned which then end up with us via them. They also receive the returned shoes from web shops. The shoes have never really been used but have been tried on a maximum of once, which is why there is sometimes a tiny bit of gravel or grass on / under it. If that is visible, the price has already been adjusted accordingly. All shoes are original brand shoes and the shoes are all packed in neutral white boxes. The shoes are covered by the normal exchange guarantee for web shops.